Sharilyn Horne Business Concepts Portfolio
Freelance web-production business (2001-2013, 2015-present)
I work with clients large and small, having launched over 100 sites. I offer a range of information design solutions to small business owners, including web production, project management, ongoing site maintenance, and content development. I provide WordPress and other CMS development and support for corporate and government clients including the City of Seattle and Time Interactive (for such titles as People, InStyle, Real Simple, and Golf). This portfolio is hosted on sharilynhorne.com, the site for my freelance business.
Shop Talk Blog and Email
Shop Talk is the twice-weekly blog and email sent to shops that purchased books from Martingale. The posts were put together in WordPress, while the emails were created and sent through MailChimp. The email blasts were originally sent by MailChimp from the blog's WordPress RSS feed, but I wasn't happy with the formatting that came from these graphic-heavy posts. (Neither were other stakeholders!) I took the blog post content and created a new email campaign directly in MailChimp, so I had better control over the presentation of the email itself.
MartingaleWholesale.com is a site for shops that carry Martingale's titles, as well as authors. While it offers a place for shops to order books, it also provides a place for marketing resources, author information, and how to become a Martingale author.